How to Evaluate the Value of Your Ideas

It’s crucial to develop, implement, and maintain ideas that align with both audience or user preferences and business and brand goals. Any idea falling short in these areas isn’t worth investing resources and should be discarded. Here’s a tool to help you evaluate the value of your ideas.

1. Start by reviewing your vision, goals, and success metrics. Then, assess how these align with your target audience or users:

• Did they engage with or respond to the idea as expected?

• What aspects keep them returning?

• What aspects could they do without?

• In what areas do they seek improvements?

2. Calculate the resources allocated to ideas that satisfy both user needs and business goals. Consider the resources required for development and maintenance:

• Cost: Identify necessary roles and tools.

• Time: Estimate development and maintenance durations.

• Effort: Assess the level of labor intensity involved.

3. Plot your data on this chart to gauge if your idea is a keeper or if it should be discarded.

This three-step approach ensures that your ideas are not only aligned with strategic objectives but also effectively meet user expectations, optimizing resource allocation for maximum impact.