Hi there! I'm a designer with a knack for tackling challenges from strategy all the way to creative execution. I like to think of myself as a holistic problem solver.

I came up with the term "Value Design" to describe my approach, which is shaped by over 20 years of experience in art directing branded marketing campaigns, product and UX design, and design operations. I've managed in-house teams, freelanced with agencies, worked across various industries, and even launched a couple of products to MVP.

I've teamed up with $1M seed-funded startups and managed Fortune 500 brands with revenues up to $9B. Along the way, I've seen resources get misallocated, focusing on the wrong details while neglecting what truly matters.

I'm passionate about sharing my insights and observations from these experiences and guiding business and team leaders on how to maximize their design investments and avoid common pitfalls.

When I'm not working, you'll find me traveling, exploring new cultures, or baking up a storm in the kitchen.

Want to work together? Please reach out.

Below: Examples of past and existing clients.