Value Design
Maximize your return on design investments (RODI)
Value Design helps identify the most impactful and sustainable solution resources can afford.
My eight principles for effective and feasible solutions:
Clear vision and goals
1
Everything is part of
an ecosystem
2
3
Diverse expertise
Deep audience understanding
4
Contextualized data
5
Hurdles are inevitable
6
Define success metrics
7
Discipline
8
I guide teams to stay focused on the vision, use resources wisely and achieve faster alignment to boost RODI.
Design Assessment & Research
Learn the root problem, parameters, identify the target audience, user behaviors and needs, opportunities and areas for improvements.
Design Strategy
Develop a plan that combines vision, goals and resources. Set objectives, implementation strategy and ways to measure success.
Brand Strategy & Executions
Conduct market research. Define purpose, values, positioning, personality and voice. Develop an identity that supports the strategy.
Resources & Tips
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Does Your Brand Identity Cut Through Visual Noise?
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How to Evaluate the Value of Your Ideas
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Choosing the Right Branding, Advertising, and Marketing Agency for Your Needs
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Maximizing Success When Working with an Agency
What People Are Saying
“When you devote substantial time to a product, it is easy to overlook the overarching vision. Consultation with Agnes served as a pivotal turning point, reorienting me towards clear goal-setting and continued progress. Her ability to help refocus my attention and inspire further development was truly remarkable. So, we are now working on a Minimum Lovable Product (MLP).”
Dmytro Pokh
CEO, Dinomail
“A thinker and a doer, Agnes was able to work both sides of that fine line of real thoughtful strategy and beautiful execution.”
Michael Ryan Wilson
Creative Director, JD Sports
“Many good designers adhere to the basic tenets of design: form follows function. With Agnes, there’s no adherence, it’s instinctual. Listening as well. Imagine an empathic analyst, always user- and client-focused, who steps in your shoes first, contextualizes your concerns later – always with a keen eye on larger forces at play beyond your immediate product niche.”
João Cowperthwaite
VP of Physician Recruitment and Marketing, MDpanel